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The first luxury car wash with Made in Italy solutions.
With the opening of the first Autobella car wash in Xi’an, China, we have embarked on a new international growth phase by focusing on the luxury car wash market. This ambitious project aims to combine service excellence with technological innovation,
offering state-of-the-art vehicle care solutions and ensuring an optimal customer experience.
The launch of this car wash marks the beginning of a targeted strategy to expand our global presence.
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Autobella: global growth with car washes in China.
China represents one of the most dynamic and influential economies in the world, with a growing demand for high-quality services in the automotive sector. In particular, the ‘upper class’ segment offers significant opportunities, thanks to costumer who value attention to detail and the care of their vehicles.
To seize the new opportunities offered by the global market, we have defined a series of strategic objectives for international expansion:
- Creating a franchising network for a Chinese market, consolidating Autobella's presence in one of the most strategic and growing global economies;
- Expand production and operations globally, improving our ability to respond quickly to international markets;
- Promote operational efficiency and sustainable growth by adopting innovative practices and strategic partnerships to ensure excellence in services and operations.
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Solution
The innovation in car care.
The facility offers a comprehensive solution for car care, with 20 dedicated washing stations capable of washing up to 300 vehicles per day. Every area is designed to ensure maximum quality and efficiency, utilizing advanced technologies for car treatment and maintenance.
In addition, the facility provides exclusive services for customers, ensuring a personalized, high-end experience designed to meet the needs of the luxury segment in China.
Thanks to the collaboration with Idrobase Ningbo, 14 new car washes will be inaugurated, each equipped with state-of-the-art technology to provide fast, efficient and high-quality service.
These new facilities represent an important step towards expansion in the Chinese market, consolidating the company's leading position in the industry and introducing innovative solutions to meet growing customer expectations.
With a focus on attention to detail and quality, each car wash is designed to set a new standard for luxury and performance in the car wash sector.
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Key features of the car wash.
Autobella offers superior experience in car washing, guaranteeing:
1. High quality of service: each wash is performed using excellent techniques and products for optimal results;
2. Attention to detail: meticulous care of each vehicle, both exterior and interior;
3. Customised experience: tailored solutions to meet each customer's specific needs;
4. Innovative technologies: advanced systems for effective, safe and precise cleaning.
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New business opportunities.
Through an international strategy, we aim to consolidate our leadership in the car wash industry by promoting efficiency, innovation and operational excellence.
Autobella represents a key milestone in global expansion, addressing the demands of an increasingly discerning and quality-focused market.
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