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Until now, it was the Chinese who produced spare parts at a lower price (and quality) than the original ones. Now, they will have to defend themselves against components with "Made in Italy" quality for "Made in China" pressure washers. This is the "revolutionary" market strategy adopted by Idrobase Group, a leading company in high-pressure water technology.

"There are two indicators of a crisis: an increase in the comforting consumption of chocolate and a reduction in cleaning sector expenses—and today, we are witnessing both," says Bruno Ferrarese, co-owner of the "pocket-sized multinational" based in Borgoricco, in the province of Padua.

In fact, in 2024, the global market for industrial cleaning machinery is experiencing an 8% decline. Despite this challenging scenario, Idrobase Group stands out with a 16% increase in revenue for 2024. In the spare parts sector, the goal is now to establish itself as the world's leading supplier by expanding its offering to include replacement parts for Chinese-made equipment.

"We must be realistic," adds Bruno Gazzignato, co-owner of Idrobase Group. "It is understandable that, given the uncertainty of the global economic situation, businesses may settle for lower-cost products, even at the expense of quality. The Western market is, in fact, flooded with high-pressure pumps made in China. We acknowledge this and raise the challenge by expanding our range of components to include Chinese products, while maintaining traditional Italian quality and competitive prices. Thanks to our constant pursuit of greater production efficiency, we can keep costs down while ensuring a longer shelf life, reducing the need for frequent replacements for entrepreneurs."

"We are betting on the future, ensuring that Made in Italy quality makes it economically unviable to opt for imitations," concludes Ferrarese. "The superiority of Made in Italy has always been recognized, but now we are competitive on price as well. There are no more excuses, customers worldwide have a choice: settle for Chinese quality, improve it by incorporating Italian components, or go straight for the full Made in Italy quality, perhaps ours. As an old slogan says: try it to believe it!"