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The creation of a joint venture for the development of the vast U.S. market for fog cannons used in industrial dust suppression (in addition to strengthening the overseas presence in the spare parts sector) is the latest addition to the 2025 objectives of Idrobase Group. This internationally leading company specializes in high-pressure water technology and "healthy breathing," and is currently present in 92 countries.

The annual priorities were presented at the Borgoricco headquarters in the province of Padua by co-owners Bruno Ferrarese and Bruno Gazzignato, long-time advocates of strategic alliances, which have already led to the establishment of the Italian business network Safebreath.net.

This strong collaborative philosophy will also be the foundation for a reinforced presence in the African market, thanks to licensed production agreements signed with Algerian entrepreneurs. Some manufacturing currently handled by Idrobase Ningbo in China will be transferred there. These products, assembled with components sourced from the Italian headquarters, will be used to create cleaning sector solutions for Africa’s rapidly growing markets.

Meanwhile, at the Borgoricco headquarters, the implementation of the Lean method across all company divisions (from procurement to finance) continues and will be completed by 2026 with a total investment of half a million euros. This process places great emphasis on enhancing human capital. It will result in a 40% reduction in work time, allowing for increased qualified employee training, more time for research and innovation, and ultimately a selective 15% reduction in list prices. This strategy aims to improve market penetration and counter low-cost competition while maintaining the high quality of "Made in Italy."

Great attention will be given to after-sales service, shifting from a repair-based approach to preventive maintenance, by creating a network of certified installers and maintenance professionals.
“Keeping a machine in working order costs far less than repairing it,” remarks Bruno Gazzignato. The overall goal for 2025 is to increase revenue by 13%, bringing it back to approximately 15 million euros following the slowdown caused by the devastating 2022 fire and global contingencies.

“From that experience,” emphasizes Bruno Ferrarese, “we emerged determined to rebuild the company according to new criteria, from workspaces to production processes. The results are proving us right.
”An even more ambitious challenge awaits Idrobase Ningbo’s Chinese production unit in 2025: the target is to increase revenue by 80%, recovering market share lost due to the domestic market crisis and low-cost competition.
“But the tide is turning, and local competitors have decreased,” concludes Ferrarese. “By aligning our offerings with market expectations, we are confident that quality will be rewarded.”

RASSEGNA STAMPA

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